Playful Precision. The 2024 Optic condenses years of technology from long travel bikes into a lightweight package that’s as ready to tear up climbs as it is tackling challenging descents. The VPSHP suspension layout provides increased rearward axle path and an idler to manage pedal feedback, keeping Optic’s playful roots, while punching above its weight when the trails get rough. The Norco Optic, evolved for 2024. Evolved suspension layout for improved performance in rough terrain. The new Optic with 140mm/125mm of travel takes what we learned from our long travel bikes and continues to push the boundaries of what’s possible on a short travel trail bike. Increased rearward axle path improves suspension performance in technical terrain. Through extensive testing using an i-track configured idler location, anti-squat has been tuned for efficiency and responsive feel under power. The idler mounted to the chainstay manages growth and pedal-kick back. 29" and Mixed Wheel Sizes Built to Accommodate Rider Preference. Available with a 27.5" rear wheel (MX), as well as 29" in some markets. Swapping the link arm and lower shock mount with our 'Missing Link Kit' converts between 27.5” and 29” to let you pick the wheelsize that suits you best, while maintaining geometry and kinematics to ensure consistent fit and bike setup. Suspension Setup Demystified Norco’s NEW Ride Aligned Setup Guide with baked-in Setup Assistant provides a personalized setup baseline, unique to you and your bike without hours of fussing. It’s like having one of our engineers on call 24/7, as you tweak your settings to perfection. Even if you are a shock pump novice, the Ride Aligned Setup Guide will have you confidently dialing in your settings for the best day of riding, every day. www.ridealigned.com

Whether you're ripping fast flowy singletrack, putting the power down on punchy climbs, or tearing the tires off in the corners, the Optic continues to push the boundaries of what's possible on a short travel trail bike. The new Optic with 140mm/125mm of travel condenses years of technology from our long travel bikes into a lightweight package that's as ready to tear up climbs as it is tackling challenging descents. The VPSHP suspension layout provides increased rearward axle path and an idler to manage pedal feedback, keeping Optic's playful roots, while punching above its weight when the trails get rough. Available with a 27.5" rear wheel (MX), as well as 29" in some markets. Swapping the linkarm and lower shock mount with the "Missing Link Kit" converts between 27.5" and 29" to let you pick the wheelsize that suits you best, while maintaining geometry and kinematics to ensure consistent fit and bike setup. - Carbon front triangle, seatstay and chainstay, 125mm of travel, threaded BB. - Ride Aligned with Norco design kinematic, High pivot Horst Link and non-concentric idler. - 29"/27.5" (with the option to change to 29") with no compromise geometry and kinematics. - RockShox Lyrik Select+ fork and Vivid2 Select+ shock. - Weight (S3): 15 kg / 34.1 lbs - Ride AlignedTM – Perfect fit, dialed handling and personalized setup in minutes. - No Other Way Limited Lifetime Warranty

Top Fuel 9.8 is a full suspension carbon mountain bike for riders who don't settle. Not for parts nor for one style of riding. It combines a high-end parts package—including a new SRAM GX Eagle AXS wireless electronic drivetrain—with a low-weight carbon frame for one unbelievably fun rig that's fast on flow and fun to ride on techy singletrack. - The SRAM GX Eagle AXS drivetrain is smart, smooth, and completely wireless - A sleek internal storage compartment gives you a versatile spot to stow tools and gear - This bike’s killer suspension setup is both efficient and ready to party - Wider Line Elite 30 wheels provide better tire support so you can run lower pressure and get more traction

Introducing the HD6, the evolution of one of the most successful enduro bikes in history. Designed with input from our Enduro World Cup team and building upon our award-winning Ripmo and HD lines, the HD6 features increased travel, a completely redesigned suspension layout, and mixed wheels. GEOMETRY The 29" front wheel, bol­stered by 180mm of trav­el, assures sta­bil­i­ty, whereas the 27.5" rear wheel allows for addi­tion­al maneu­ver­abil­i­ty. The 165mm of trav­el skill­ful­ly man­ages any fall­out. With a 64-degree head tube angle (one degree slack­er than the cur­rent Rip­mo), a BB height sim­i­lar to Mojo HD5, and chain­stay length iden­ti­cal to the cur­rent Rip­mo (despite the 27.5" rear wheel), the bike main­tains an equi­lib­ri­um between agili­ty and stability. FIVE SIZES In order to place every size rid­er in the same position over the rear wheel, the HD's seat tube angles get steep­er as frame size increases. With four sizes, this would have result­ed in larger jumps in reach, so we added a fifth size. The small­er incre­ments across five sizes means that you can find just the right size. We encourage rid­ers to choose their bike size based on their desired reach and top tube measurements. COIL COMPATIBLE Our upper link sus­pen­sion lay­out is pro­gres­sive enough to be sen­si­tive off the top, yet sup­port­ive enough for the biggest hits. It is also com­pat­i­ble with all coil shocks, for those longer race stages that can tax air shock performance. DW-LINK The sus­pen­sion lay­out may be new, but it's still DW-Link. The inher­ent effi­cien­cy means you don't need an over­damped shock to climb well. Less shock damp­ing allows the wheels to stay plant­ed on the ground, pro­vid­ing more trac­tion and that hov­er-bike feel that our frames are known for. The HD6 climbs with a finesse that defies its enduro race pedigree. TRACTION TUNE Our cus­tom tuned front and rear sus­pen­sion fea­ture extra light high speed com­pres­sion and rebound damp­ing to deliv­er unpar­al­leled trac­tion. This allows the wheels to flut­ter through rough ter­rain like a tro­phy truck storm­ing through a set of whoops. BUSHINGS Tired of buy­ing bear­ings each sea­son? So were we. That's why we've strate­gi­cal­ly employed bush­ings where they're most effec­tive and bear­ings else­where. The IGUS bush­ings in our low­er link are not only lighter and stiffer, they're vir­tu­al­ly main­te­nance-free. We believe so strongly in them, we back them with free life­time replacement. LIGHTWEIGHT PREMIUM CARBON All our bikes are built from the high­est grade mate­ri­als and opti­mized for the best strength, weight, stiff­ness, and ride performance, no matter how much you spend. The HD6 frame is sub 6 lbs without shock and our com­plete Enduro ready builds weigh as lit­tle as 32 lbs. INTERNAL CABLE ROUTING Bikes that look pret­ty on the out­side should look pret­ty on the inside. We use car­bon fiber tubes mold­ed with­in each frame. Push the cable in, watch it pop out a beau­ti­ful moment indeed. PROTECT YOUR INVESTMENT A thick rub­ber down­tube pro­tec­tor deflects debris, while our chain­stay pro­tec­tor fea­tures thick raised sec­tions to help damp­en chain slap noise. And our sim­­ple-yet-ele­­gant link­age pro­tec­tors stop mud and rocks thrown by the tire, keep­ing your beau­ti­ful bike beautiful. LIFETIME WARRANTY If it's our fault, we'll fix it. Sim­ple as that.

Supercaliber 9.8 is a cross country race bike developed for podium-topping World Cup speed. Its category-defining setup features our exclusive IsoStrut integrated shock and a lightweight RockShox fork for a capable ride that's flat-out fast and soaks up technical terrain. - Supercaliber is a World Cup-worthy bike that’s quick, capable of soaring through techy terrain, and nearly as light as a hardtail - Our exclusive IsoStrut shock provides tunable, damped suspension for a smooth and efficient ride - Pivotless seat stays save on weight and actively bend to help soak up trail chatter - The SRAM GX Eagle AXS drivetrain is smart, smooth, and completely wireless - Wider Kovee Pro 30 wheels provide better tire support so you can run lower pressure and get more traction

Modern geometry tailored for aggressive riding, ensuring that the Firebird remains nimble and responsive at all times, in all conditions. Modern geometry tailored for aggressive riding lets the Firebird rail at warp speed with battleship stability and laser precision. A relaxed head angle, long reach and generous wheelbase are the key ingredients of high-speed composure. Fast up, fast down. Fast. Every aspect of our long travel 29er is tailored toward the pursuit of unbridled velocity. Model pictured might not be exact same as in stock. Graphics, colors, and specifications are subject to change without prior notification.

From Trail To Park The new Switchblade is light enough to pedal all day, but stout enough to run a Fox 38 without any worries. You can spin this rig up into the jagged high places, and it is burley enough, composed enough, planted enough and smooth enough to smask every line all the way back down, laughing the whole way. - Ultra-Light Hollow Core Carbon Frame. - Size Specific Chainstays. - Equipped with a 44mm offset 160mm-travel Fox 36 Grip2. - Flip Chip for on-trail geometry customization. - Featuring the easy to find UDH rear derailleur hanger for peace of mind when traveling. - Hassle free full internal routing with Pivot cable port system. - Compatible with both 29, 27.5+” and 27.5” rear/29” front (mullet) wheel sizes without compromise thanks to the Flip chip’s adjustable geometry feature. - 142mm of supple-yet-efficient dw-link™ suspension travel featuring a vertically mounted trunnion metric air shock. - Large Water Bottle Clearance on all sizes. - Pivot Tool Dock system compatible with mounts under the top tube and integrated into the underside of the frame.

Slash 9.9 is the fastest enduro mountain bike in the lineup, so it's no surprise it's the go-to ride for the pros of Trek Factory Racing Enduro. A full carbon frame, hard-charging suspension, fast-rolling carbon wheels, and a Shimano XTR drivetrain make this top-of-the-line ride the undisputed king of enduro. It's right for you if... You're looking for the kind of performance advantages that come only from the kind of enduro race bikes that rip it up on the world's biggest stage. You like going fast, getting rowdy, and railing corners all the way to the top step of the podium. The tech you get A full OCLV Mountain Carbon frame with 160mm of travel and a RockShox Super Deluxe Ultimate shock with an updated Thru Shaft damper, plus a RockShox ZEB fork with extra-beefy 38mm stanchions. A smooth Shimano XTR drivetrain with a 10-51 cassette, a Bontrager RSL integrated bar/stem, and Line Pro 30 carbon wheels with a 108-tooth Rapid Drive hub for instant acceleration when you need it most. The final word There's not a single part on this bike that wasn't made for ripping it up at insane speeds on the wildest enduro courses in the world. Fast, tough, fast, fun, fast. Did we mention this bike is fast? Why you'll love it - The RockShox ZEB fork's bigger 38mm stanchions help you stay on your line through the chunky stuff, while the updated damper lets you dial in the feel - The OCLV Carbon RSL integrated bar/stem is ultra-light, ultra-comfortable, and it looks awesome - We added a second down tube guard to better protect your frame from shuttle-related damage - Wider seat tube, wider dropper—the 34.9mm diameter post is stronger, more durable, and moves up and down faster - A large internal storage compartment in the down tube lets you stow tools and gear

Whether you're carving down a steep loam line, dropping in for an enduro stage, or heading into the backcountry for an all-day epic, this bike performs. With increased rearward axle path, idler, and the innovative VPSHP suspension layout, this new design gives the Sight next level confidence and capability, up or down the mountain. With 160/150mm of travel, the 2024 Sight takes the best of the Range Platform and has tighten it up into a light, pedal friendly, maneuverable, high-pivot package. Available with a 27.5" rear wheel (MX), as well as 29" in some markets. Swapping the linkarm and lower shock mount with the "Missing Link Kit" converts between 27.5" and 29" to let you pick the wheelsize that suits you best while maintaining geometry and kinematics to ensure consistent fit and bike setup. - 29" with the option to change to 29"/27.5" with no compromise geometry and kinematics. - Rockshox Lyrik Ultimate and Vivid Ultimate air shock. - SRAM Code Bronze Stealth brakes. - Co-molded frame protection. - Weight (S3): 15.7 kg / 34.6 lbs - Ride AlignedTM – Perfect fit, dialed handling and personalized setup in minutes. - No Other Way Limited Lifetime Warranty

The everyday. The go-to. The all-rounder. Featuring our all-new VPSHP suspension technology and enhanced Ride Aligned Setup Guide to dial your suspension like a pro. Maximum versatility without compromise; Light, maneuverable and confidence-inspiring in the rough stuff. The name hasn’t changed but the technology has. The Norco Sight, evolved for 2024.. 160mm/150mm of travel with 29" and MX options With 160/150mm of travel, the 2024 Sight takes the best of the Range platform and has tightened it up into a light, pedal friendly, maneuverable, high-pivot package. Vigorously tested with an optimized idler position, Sight’s precise anti-squat characteristics, balance traction, and efficiency on technical climbs gives the new Sight more confidence in rough terrain but?in a pedal-friendly, light, and maneuverable package. 29" and Mixed Wheel Sizes Built to Accommodate Rider Preference. Available with a 27.5" rear wheel (MX), as well as 29” in some markets. Swapping the link arm and lower shock mount with our 'Missing Link Kit' converts between 27.5" and 29" to let you pick the wheelsize that suits you best, while maintaining geometry and kinematics to ensure consistent fit and bike setup. Suspension Setup Demystified Norco’s NEW Ride Aligned Setup Guide with baked-in Setup Assistant provides a personalized setup baseline, unique to you and your bike without hours of fussing. It’s like having one of our engineers on call 24/7, as you tweak your settings to perfection. Even if you are a shock pump novice, the Ride Aligned Setup Guide will have you confidently dialing in your settings for the best day of riding, every day. www.ridealigned.com

Whether you're carving down a steep loam line, dropping in for an enduro stage, or heading into the backcountry for an all-day epic, this bike performs. With increased rearward axle path, idler, and the innovative VPSHP suspension layout, this new design gives the Sight next level confidence and capability, up or down the mountain. With 160/150mm of travel, the 2024 Sight takes the best of the Range Platform and has tighten it up into a light, pedal friendly, maneuverable, high-pivot package. Available with a 27.5" rear wheel (MX), as well as 29" in some markets. Swapping the linkarm and lower shock mount with the "Missing Link Kit" converts between 27.5" and 29" to let you pick the wheelsize that suits you best while maintaining geometry and kinematics to ensure consistent fit and bike setup. - 29" with the option to change to 29"/27.5" with no compromise geometry and kinematics. - RockShox Ultimate suspension. SRAM Code Silver Stealth Brakes. - Race face carbon 30mm rims. - SRAM XO Eagle Transmission. - Weight (S3): 15.6 kg / 34.4 lbs - Ride AlignedTM – Perfect fit, dialed handling and personalized setup in minutes. - No Other Way Limited Lifetime Warranty

Fuel EX 9.8 XT is a playful and capable trail bike that blends together cherry-picked components with a light full carbon frame for the best balance of price and performance. Decked out with 150mm of front and 140mm rear FOX Performance suspension package, you'll be ready to float through the chunder, while carbon wheels keep tracking precise through rowdy terrain. A Shimano XT drivetrain tops things off for precise shifting for power on descents and relief on long climbs. It's right for you if... You're chasing long flowy and technical descents, and want to pedal back to the top for more, lap after lap. You want the vibration damping benefits of a carbon frame and carbon wheels, plus upgraded suspension that smooths out the rough and rowdy. The tech you get A light and stiff carbon frame with a full FOX Performance suspension package that smooths out rowdy rock gardens and root latices. Plus, carbon wheels that keep your setup light, while a Shimano XT drivetrain for smooth shifting and brake modulation. Finally, you'll find adjustable geometry and in-frame storage for keeping your setup dialed just for you. The final word Fuel EX 9.8 is the culmination of years of trail riding and progression, with longer front end geometry for tackling steeper and hairier descents, and a steeper seat tube to keep you perched on climbs. It's equipped with the cherry-picked components you want, like upgraded suspension, carbon wheels, and a Shimano XT drivetrain. Why you'll love it - You'll get the light weight and vibration damping benefits of a full carbon frame, and geometry built to handle anything - It comes with light and stiff carbon wheels that make quick work of technical terrain and keep you on your line, even when things get hairy - With the adjustable angle headset (angled cups sold separately) and Mino Link, you can choose from six different geometry configurations - We expanded our size range to ensure a better fit for all riders, and use the best-fitting wheels for each frame size: XS frames get 27.5? wheels, S frames get to choose between 27.5? or 29?, and sizes M and up get 29? wheels - You get the precise shifting and brake modulation of a Shimano XT drivetrain, plus the simple reliability of a threaded bottom bracket

Introducing the Dealer Exclusive Arrival SP3! This exclusive run of Arrival SP3's are UDH/MX compatible and come thoughtfully spec'd with a SRAM GX AXS Eagle drivetrain, RockShox Select+ suspension, We Are One Da Package Bar and Stem, and Convergence Wheels laced to Industry 9 1/1 Hubs. Get ‘it while you can! There won't be many to get, and once they are gone, they are gone for good.

Fuel EX 9.8 GX AXS is a trail-charging machine that packs a punch on the singletrack with a lightweight and stiff carbon fiber frame that damps jarring vibrations and holds its own when you pick a line. It's loaded with the tech you want, like SRAM GX AXS wireless shifting for remarkably reliable shifting under load, plus a 150mm front and 140mm rear FOX Performance suspension package that smooths the roughest trails. It's all topped off with carbon Bontrager wheels that shed weight and keep tracking precise.  - Fuel EX Gen 6 gives you 140/150mm of travel and slack, adjustable geometry for an extra capable ride, plus, in-frame storage on all models — even alloy - It comes equipped with light and stiff carbon wheels that make quick work of technical terrain and keep you on your line when things get hairy - You get the latest technology in SRAM's GX AXS 12-speed transmission for precision shifting — even under load, plus a FOX Performance suspension package - With the adjustable angle headset (angled cups sold separately) and Mino Link, you can choose from six different geometry configurations - We expanded our size range to ensure a better fit for all riders and use the best-fitting wheels for each frame size: XS frames get 27.5-inch wheels, S frames get to choose between 27.5-inch or 29-inch, and sizes M and up get 29-inch wheels

Slash 9.8 is a carbon enduro mountain bike built to handle big hits, rail corners, and rip down the mountain faster than you ever thought possible. Ultra-stiff and ultra-tough carbon frame, carbon wheels, and the most refined suspension tech from RockShox make this long-travel 29er a worthy contender for any dedicated rider and enduro podium. - The RockShox ZEB fork's bigger 38mm stanchions help you stay on your line through the chunky stuff, while the updated damper lets you dial in the feel - New, removable Knock Block has a bigger steering angle to keep cables and hoses safe without sacrificing turning radius - We added a second down tube guard to better protect your frame from shuttle-related damage - Wider seat tube, wider dropper—the 34.9mm diameter post is stronger, more durable, and moves up and down faster - A large internal storage compartment in the down tube lets you stow tools and gear

Top Fuel 9.8 is a full suspension carbon mountain bike for riders who don't settle. Not for parts nor for one style of riding. It combines a high-end component package with a low-weight carbon frame for one unbelievably fun rig that's fast on flow and fun to ride on techy singletrack. - Wider Line Elite 30 wheels provide better tire support so you can run lower pressure and get more traction - A sleek internal storage compartment gives you a versatile spot to stow tools and gear - This bike’s killer suspension setup is both efficient and ready to party - New, removable Knock Block has a bigger steering angle to keep cables and hoses safe without sacrificing turning radius

Lighten Up Everything Fluid FS, Now in Carbon Upping the ante on everybody's favorite Trail rig, the Fluid FS Carbon features a 600g lighter main triangle with all the strength and fine-tuned potential that experienced or evolving riders need. Right now, and down the trail, too. - Fluid FS Carbon - Intended Use: Trail - Frame Material: Carbon Main, 6061 Alu Stays - Frame / Wheel Size: S, M, L, XL / 29" - Suspension Travel – F: 140mm R: 130mm - Suspension Platform: Horst Link - Tire Size: 2.35" – 2.6" Additional Features - Ride-Aligned Design System - Long Travel Dropper Posts (Up To 200mm) - Low Standover - Custom Tuned Rear Shock - Integrated Accessory Mount Hero-Thread the Needle Intuitive, precision handling to pick the perfect line. - Fluid's geometry, suspension kinematics and precision setup have achieved near-legendary status – so why mess with a success? Fluid Carbon delivers the goods on all types of trails with a little less junk in the trunk. Hero-Pushing the Envelope Design & features that'll continue to impress as skills progress. - Refining the ride and dropping 600 grams from a Trail frame benefits everyone – but only if it's up to the task. The Fluid Carbon aced every test we subjected it to in the lab, and on the trail. Hero-Custom Tuned Suspension Sophisticated suspension components for precision performance. - Precision-engineered 130mm rear suspension features custom-tuned damping co-developed with shock manufacturers to provide fully customized suspension setup and performance. Hero-Room to Move Long-travel droppers and generous standover get you through the rough stuff. - Long-travel, size-specific 34.9mm dropper posts, and low-slung top tubes create lots of room to move, letting you roll confidently through challenging terrain. Hero-You Ask, Fluid Answers Refined design for ultimate Trail performance. - With balanced, progressive geometry, kinematics, and superior pedal efficiency, Fluid FS Carbon tackles technical terrain with confidence, and attacks high-speed pedaling sections with a big ol' grin. Hero-Ride Aligned Perfect fit, dialed handling, and personalized setup in minutes. - The Ride Aligned Design System matches each Fluid FS Carbon to the human who rides it. Rider-first geometry and suspension kinematics are precision tuned in minutes with the Ride Aligned Bike Setup Guide.

Whether you're ripping fast flowy singletrack, putting the power down on punchy climbs, or tearing the tires off in the corners, the Optic continues to push the boundaries of what's possible on a short travel trail bike. The new Optic with 140mm/125mm of travel condenses years of technology from our long travel bikes into a lightweight package that's as ready to tear up climbs as it is tackling challenging descents. The VPSHP suspension layout provides increased rearward axle path and an idler to manage pedal feedback, keeping Optic's playful roots, while punching above its weight when the trails get rough. Available with a 27.5" rear wheel (MX), as well as 29" in some markets. Swapping the linkarm and lower shock mount with the "Missing Link Kit" converts between 27.5" and 29" to let you pick the wheelsize that suits you best, while maintaining geometry and kinematics to ensure consistent fit and bike setup. - Aluminum hydroformed frame with Enduro bearings, 125mm travel. - Ride Aligned with Norco design kinematic, High pivot Horst Link and non-concentric idler. - 29" (with the option to change to 29'/27.5') with no compromise geometry and kinematics. - TranzX long-travel dropper with size spedific, adjustable drop. - SRAM GX Eagle AXS T-Type Transmission - Weight (S3): 16.1 kg / 35.6 lbs - Ride AlignedTM – Perfect fit, dialed handling and personalized setup in minutes. - No Other Way Limited Lifetime Warranty Optic’s durable frame design, hardware and component decisions have been made specifically to keep the Optic on the trail for longer. Accidents can happen, and when they do, Norco’s No Other Way Limited Lifetime Guarantee is our promise to get you back on the trail as soon as possible. Check out our new warranty on Norco.com

Playful Precision. The 2024 Optic condenses years of technology from long travel bikes into a lightweight package that’s as ready to tear up climbs as it is tackling challenging descents. The VPSHP suspension layout provides increased rearward axle path and an idler to manage pedal feedback, keeping Optic’s playful roots, while punching above its weight when the trails get rough. The Norco Optic, evolved for 2024. Evolved suspension layout for improved performance in rough terrain. The new Optic with 140mm/125mm of travel takes what we learned from our long travel bikes and continues to push the boundaries of what’s possible on a short travel trail bike. Increased rearward axle path improves suspension performance in technical terrain. Through extensive testing using an i-track configured idler location, anti-squat has been tuned for efficiency and responsive feel under power. The idler mounted to the chainstay manages growth and pedal-kick back. 29" and Mixed Wheel Sizes Built to Accommodate Rider Preference. Available with a 27.5" rear wheel (MX), as well as 29" in some markets. Swapping the link arm and lower shock mount with our 'Missing Link Kit' converts between 27.5” and 29” to let you pick the wheelsize that suits you best, while maintaining geometry and kinematics to ensure consistent fit and bike setup. Suspension Setup Demystified Norco’s NEW Ride Aligned Setup Guide with baked-in Setup Assistant provides a personalized setup baseline, unique to you and your bike without hours of fussing. It’s like having one of our engineers on call 24/7, as you tweak your settings to perfection. Even if you are a shock pump novice, the Ride Aligned Setup Guide will have you confidently dialing in your settings for the best day of riding, every day. www.ridealigned.com

The everyday. The go-to. The all-rounder. Featuring our all-new VPSHP suspension technology and enhanced Ride Aligned Setup Guide to dial your suspension like a pro. Maximum versatility without compromise; Light, maneuverable and confidence-inspiring in the rough stuff. The name hasn’t changed but the technology has. The Norco Sight, evolved for 2024.. 160mm/150mm of travel with 29" and MX options With 160/150mm of travel, the 2024 Sight takes the best of the Range platform and has tightened it up into a light, pedal friendly, maneuverable, high-pivot package. Vigorously tested with an optimized idler position, Sight’s precise anti-squat characteristics, balance traction, and efficiency on technical climbs gives the new Sight more confidence in rough terrain but?in a pedal-friendly, light, and maneuverable package. 29" and Mixed Wheel Sizes Built to Accommodate Rider Preference. Available with a 27.5" rear wheel (MX), as well as 29” in some markets. Swapping the link arm and lower shock mount with our 'Missing Link Kit' converts between 27.5" and 29" to let you pick the wheelsize that suits you best, while maintaining geometry and kinematics to ensure consistent fit and bike setup. Suspension Setup Demystified Norco’s NEW Ride Aligned Setup Guide with baked-in Setup Assistant provides a personalized setup baseline, unique to you and your bike without hours of fussing. It’s like having one of our engineers on call 24/7, as you tweak your settings to perfection. Even if you are a shock pump novice, the Ride Aligned Setup Guide will have you confidently dialing in your settings for the best day of riding, every day. www.ridealigned.com

The everyday. The go-to. The all-rounder. Featuring our all-new VPSHP suspension technology and enhanced Ride Aligned Setup Guide to dial your suspension like a pro. Maximum versatility without compromise; Light, maneuverable and confidence-inspiring in the rough stuff. The name hasn’t changed but the technology has. The Norco Sight, evolved for 2024.. 160mm/150mm of travel with 29" and MX options With 160/150mm of travel, the 2024 Sight takes the best of the Range platform and has tightened it up into a light, pedal friendly, maneuverable, high-pivot package. Vigorously tested with an optimized idler position, Sight’s precise anti-squat characteristics, balance traction, and efficiency on technical climbs gives the new Sight more confidence in rough terrain but?in a pedal-friendly, light, and maneuverable package. 29" and Mixed Wheel Sizes Built to Accommodate Rider Preference. Available with a 27.5" rear wheel (MX), as well as 29” in some markets. Swapping the link arm and lower shock mount with our 'Missing Link Kit' converts between 27.5" and 29" to let you pick the wheelsize that suits you best, while maintaining geometry and kinematics to ensure consistent fit and bike setup. Suspension Setup Demystified Norco’s NEW Ride Aligned Setup Guide with baked-in Setup Assistant provides a personalized setup baseline, unique to you and your bike without hours of fussing. It’s like having one of our engineers on call 24/7, as you tweak your settings to perfection. Even if you are a shock pump novice, the Ride Aligned Setup Guide will have you confidently dialing in your settings for the best day of riding, every day. www.ridealigned.com

Whether you're carving down a steep loam line, dropping in for an enduro stage, or heading into the backcountry for an all-day epic, this bike performs. With increased rearward axle path, idler, and the innovative VPSHP suspension layout, this new design gives the Sight next level confidence and capability, up or down the mountain. With 160/150mm of travel, the 2024 Sight takes the best of the Range Platform and has tighten it up into a light, pedal friendly, maneuverable, high-pivot package. Available with a 27.5" rear wheel (MX), as well as 29" in some markets. Swapping the linkarm and lower shock mount with the "Missing Link Kit" converts between 27.5" and 29" to let you pick the wheelsize that suits you best while maintaining geometry and kinematics to ensure consistent fit and bike setup. - 29" with the option to change to 29"/27.5" with no compromise geometry and kinematics. - RockShox Ultimate suspension and sprindex spring. - Co-molded frame protection. - Weight (S3): 17.1 kg / 37.6 lbs - Ride AlignedTM – Perfect fit, dialed handling and personalized setup in minutes. - New No Other Way Limited Lifetime Warranty

The Sight C2 boosts your All-Mountain confidence with incredible descending capability, adept, sure-footed climbing, and efficient pedaling. To make the Sight Carbon, we had to re-think how you connect with the trail. With maximum front and rear wheel grip on climbs and descents, Sight C2 maintains momentum and cadence in technical situations and allows the suspension to move freely without absorbing drivetrain energy. Reasons It's Rad: - Precise tune and fit perfects every ride. - Max standover with long travel dropper posts. - Sweating the little stuff makes the ride better. - Four piston brakes with 200/180mm rotors. - Features the Ride Aligned Design System. Wheel size: Sizes Small – X-Large: 27.5-inch or 29-inch

The spirit of Vancouver's North Shore rides with you on every Freeride and Big Mountain adventure aboard the Shore 1. The hydroformed alloy frame is designed with Norco's Ride Aligned Design System and the latest in high pivot Horst Link suspension and ride engineering to amplify your instincts on modern Freeride trails. The 180mm Fox Factory 38 FLOAT fork is paired with 180mm of rear travel with a Fox Factory DHX2 Factory Coil shock for a rearward axle path that is unaffected by drivetrain forces thanks to an integrated Idler Pulley. The SRAM GX Eagle drivetrain provides quick shifts and efficient pedaling with a wide gear range and Code RSC 4-piston 200mm brakes keep speed where you need it, when you need it.

Slash 9.8 is a carbon enduro mountain bike built to handle big hits, rail corners, and rip down the mountain faster than you ever thought possible. Ultra stiff and ultra tough carbon frame, carbon wheels, a wireless electronic drivetrain, and the most refined suspension tech from RockShox make this long-travel 29er a worthy contender for any dedicated rider and enduro podium. It's right for you if... You're looking to tackle huge days on huge mountains, whether it's an enduro race or an epic adventure. You want the low weight and muted vibes of a carbon frame, tunable suspension performance, and the unmatched precision of a SRAM AXS drivetrain. The tech you get A full OCLV Mountain Carbon frame with internal storage and 160mm of travel with an all-new RockShox Super Deluxe Ultimate shock with an updated Thru Shaft damper, plus an all-new RockShox ZEB Select+ fork with extra-beefy 38mm stanchions. A SRAM GX Eagle AXS wireless electronic drivetrain with a 10-52 cassette and Line Elite 30 carbon wheels with a 108-tooth Rapid Drive hub for quick acceleration when you need it most, plus powerful 4-piston brakes. The final word This is a beast of a mountain bike. You get hot new suspension technology normally reserved for the most expensive bikes, and you get it on a fresh new frame. With Slash 9.8, the faster you go, the better it rides, so giddy-up. Why you'll love it - The RockShox ZEB fork's bigger 38mm stanchions help you stay on your line through the chunky stuff, while the updated damper lets you dial in the feel - The SRAM GX Eagle AXS drivetrain is smart, smooth, and completely wireless - New, removable Knock Block has a bigger steering angle to keep cables and hoses safe without sacrificing turning radius - We added a second down tube guard to better protect your frame from shuttle-related damage - Wider seat tube, wider dropper—the 34.9mm diameter post is stronger, more durable, and moves up and down faster

The Sight C2 boosts your All-Mountain confidence with incredible descending capability, adept, sure-footed climbing, and efficient pedaling. To make the Sight Carbon, we had to re-think how you connect with the trail. With maximum front and rear wheel grip on climbs and descents, Sight C2 maintains momentum and cadence in technical situations and allows the suspension to move freely without absorbing drivetrain energy. Reasons It's Rad: - Precise tune and fit perfects every ride. - Max standover with long travel dropper posts. - Sweating the little stuff makes the ride better. - Four piston brakes with 200/180mm rotors. - Features the Ride Aligned Design System. Wheel size: Sizes Small – X-Large: 27.5-inch or 29-inch

Fuel EX 9.8 combines a light full-carbon frame with parts chosen for the highest performance-to-price ratio. High-end FOX suspension with upgraded front and rear dampers, carbon wheels with a Rapid Drive rear hub, and SRAM's latest, widest-range wireless electronic drivetrain give this model an extra edge you'll notice from the first pedal stroke. It's right for you if... You want a single bike that can handle any trail with the low weight and vibration damping of a carbon frame. You're willing to pay for parts that give you a better connection with the trail, including crisp, precise wireless electronic shifting. The tech you get A light and stiff full-carbon frame with internal storage, FOX Performance 36 fork with a GRIP damper that offers more adjustment, and a RE:aktiv with Thru Shaft shock. SRAM's latest GX Eagle AXS wireless electronic drivetrain with a leg-saving 52-tooth climbing gear, plus all-new Bontrager carbon wheels with a 108-tooth Rapid Drive hub for instant engagement, and powerful 4-piston brakes. The final word Fuel EX 9.8 is a great investment for one bike that does it all. You get a light carbon frame, but it's the parts that make this model, like the extra-adjustable GRIP damper, the magic-carpet ride of Thru Shaft, and the blistering acceleration of carbon wheels with a Rapid Drive hub. Why you'll love it - The SRAM GX Eagle AXS drivetrain is smart, smooth, and completely wireless - RE:aktiv with Thru Shaft works faster than a normal shock, so it tracks the ground better and keeps you in control - The Fox Performance 36 fork gives you four-way damping adjustments for extra-dialed suspension - We expanded our size range to ensure a better fit for all riders. And, you get the fastest wheel that fits your frame: XS frames get 27.5" wheels, S frames get to choose between 27.5" or 29", and sizes M to XL get 29" wheels - Make it yours: it's customizable through Project One

Fuel EX 9.8 is a hard-charging trail bike with a light and stiff carbon frame that's smooth, quiet, and holds its own when you pick a line. It's loaded with the latest tech like a wireless SRAM GX AXS drivetrain that's super clean looking and customizable. 150mm front and 140mm rear suspension keep you in control on the roughest trails and it's all topped off with carbon Bontrager wheels with a quick-engaging hub. You want a full suspension ride that can handle anything you throw its way. You want the vibration damping benefits of a carbon frame and wheels, rock-gobbling premium suspension, and appreciate when you can keep your setup clean and minimalist with wireless 12-speed shifting. A light and stiff carbon frame with a full FOX Performance suspension package that turns chunky rock gardens into smooth sailing. Carbon wheels that keep weight down while offering stiff and reliable tracking. Plus, the wireless shifting of SRAM GX AXS, and tubeless hoops and tires so you can spend less time fixing flats. Finally, you'll find adjustable geometry and in-frame storage for keeping your setup dialed just for you. Fuel EX 9.8 is the evolution of years of trail riding, with longer front geometry for taking on steep descents, and a steeper seat tube for hammering back up to do it again. Its carbon frame keeps things light, and SRAM GX AXS shifting takes things up a notch for those who want the latest tech. - Its lightweight carbon frame and progressive geometry are built to tackle steep and gnarly descents and punchy climbs alike - It comes with light and stiff carbon wheels that make quick work of technical terrain and keep you on your line, even when things get hairy - You get the latest technology in SRAM's workhorse GX groupset, with wireless AXS shifting - With the adjustable angle headset (angled cups sold separately) and Mino Link, you can choose from six different geometry configurations Wheel size: - Sizes X-Small – Small: 27.5-inch - Sizes Small – X-Large: 29-inch

The RIDER'S CHOICE Continuing with proprietary laminate process, live and in-person quality control, and a proven in-house test protocol, there is nothing the 2023 ARRIVAL leaves for concern. The only 100% Made in Canada carbon fibre mountain bike is still exactly what WE ARE ONE made it to be. A non-compromising trail bike that provides the rider with confidence and inspires them to push the boundaries and explore new heights. Weight: L - 31 lbs / 14.06 kg Please note: Price, Weight and Parts Spec information is subject to change.

The Optic C AXS is an aggressive short-travel sled that rips on descents and can get back to the top without a gondola. The Optic C AXS sharpens your view on high speed trails. The precision suspension kinematics and custom DH spec shock creates 125mm of rear travel, matched with a gravity-eating 140mm fork for the control you need to keep your mind on the trail ahead. Reasons It's Rad - Fast never felt this fun. - Designed to work so you can play. - Components selected with speed on the brain. - Matching each Optic to the human who rides it.