Ready for the build of your choice Continuing with our proprietary laminate process, live and in-person quality control, and a proven in-house test protocol, there is nothing the 2023 ARRIVAL leaves for concern. The only 100% Made in Canada carbon fibre mountain bike is still exactly what we made it to be. A non-compromising trail bike that provides the rider with confidence and inspires them to push the boundaries while exploring new heights.

The RIDER'S CHOICE Continuing with proprietary laminate process, live and in-person quality control, and a proven in-house test protocol, there is nothing the 2023 ARRIVAL leaves for concern. The only 100% Made in Canada carbon fibre mountain bike is still exactly what WE ARE ONE made it to be. A non-compromising trail bike that provides the rider with confidence and inspires them to push the boundaries and explore new heights. Weight: L - 31 lbs / 14.06 kg Please note: Price, Weight and Parts Spec information is subject to change.

Introducing the Dealer Exclusive Arrival SP3! This exclusive run of Arrival SP3's are UDH/MX compatible and come thoughtfully spec'd with a SRAM GX AXS Eagle drivetrain, RockShox Select+ suspension, We Are One Da Package Bar and Stem, and Convergence Wheels laced to Industry 9 1/1 Hubs. Get ‘it while you can! There won't be many to get, and once they are gone, they are gone for good.

Introducing the Dealer Exclusive Arrival SP3! This exclusive run of Arrival SP3's are UDH/MX compatible and come thoughtfully spec'd with a SRAM GX AXS Eagle drivetrain, RockShox Select+ suspension, We Are One Da Package Bar and Stem, and Convergence Wheels laced to Industry 9 1/1 Hubs. Get ‘it while you can! There won't be many to get, and once they are gone, they are gone for good.

In the age of excess and overstock, WE ARE ONE is doing something different. They're releasing a limited run of 60 high spec Arrivals. You could call it a collector's run of the best bikes ever built or the last opportunity to get your hands on an Arrival this year. They've thoughtfully and purposefully specced the bike with Convergence Wheels, and performance components. When these 60 are gone, they're gone. The production run is limited across all travel and size options because mass production is wasteful. WE ARE ONE takes blazing trails seriously and once again they're out in front, in new and exciting territory that many companies simply don't have the grit and determination to attempt. Enduro Weapon The Limited Edition Arrival 170 platform is an enduro weapon, hand built for riders who want limitless capability and aren't afraid to push the boundaries of what's possible on a mountain bike. This burly machine climbs like a trail bike but is ready to take on the gnarliest trails and any terrain it will face. It will take whatever punishment you throw at it. Don't let the travel and coil scare you, the Arrival 170 climbs ultra efficiently, leaving you full of energy when you reach the trailhead. If you're an aggressive rider looking to bag podiums and drop your friends, the Arrival 170 is here to provide that edge. This Limited run of 60 is available in a Desert Gold finish, which highlights our hand laid carbon work. The Arrival 170 is UDH compatible and can be configured as a mullet setup. It is specced with SRAM X0 Eagle Transmission drivetrain and RockShox Ultimate suspension. Wheel Size 29" & Mullet Front & Rear Travel 170mm & 170mm Weight L - 33.6lbs / 15.24kg

A Weapon For Winning The ARRIVAL 170 has seen more than its fair share of Trail, Hill days, DH Racing, and EWS podiums leading up to its launch. Nailing the kinematics of the new upper and lower links took time in the saddle. Perfecting the demands of today's rider and racer. We left nothing to chance and have delivered the absolute fastest, most durable, and best 170mm weapon possible. Throw a leg over the ARRIVAL 170, and you will never look back. You'll be going to damn fast anyway! Please note: Price, Weight and Parts Spec information is subject to change.

THE ARRIVAL - Full Shimano SLX Drivetrain/Build - Fox 38 Performance Fork, 170mm - Fox Factory X2 Shock, 152mm - We Are One Strife Rims w/ i9 1/1 Hubs - We Are One Da Package Bar/Stem - Maxxis Tires EXO+

Fuel EX 7 is a do-anything trail machine evolved to eat up singletrack. Upgraded 150mm front and 140mm rear suspension smooth out rough and technical descents, while a lightweight aluminum frame keeps things lively on the climbs. New in-frame storage and adjustable geometry give you all the perks that come with the carbon model, without the price tag. Tubeless wheels, and reliable Shimano SLX 1x12 drivetrain round-out this build for ultimate trail fun. You're looking for a ride-anything full-suspension with stepped-up components, like a supple RockShox Gold RL fork that gobbles up rock gardens for fun and flowy descents. A lightweight alloy full-suspension frame with 150mm RockShox Gold RL fork with DebonAir spring for small bump compliance, and a FOX Performance rear shock. Plus, a 1x12 Shimano SLX drivetrain and wide Bontrager wheels with tubeless tires and a dropper post. New adjustable geometry that lets you take control of your setup. For the all-mountain rider, Fuel EX 7 takes the cake. Its capable geometry is ready to rally the mountain, and upgraded suspension and drivetrain keep you riding all day. - You get all-mountain power with upgraded components that are ready to progress with you on the trail - We expanded our size range to ensure a better fit for all riders, and use the best-fitting wheels for each frame size: X-Small frames get 27.5" wheels, Small frames get to choose between 27.5" or 29", and sizes Medium and up get 29" wheels - The dropper post gets your saddle out of the way when you're ripping corners and smashing descents. - With the adjustable angle headset (angled cups sold separately) and Mino Link, you can choose from six different geometry configurations

Fuel EX 8 is a dialed trail bike for riders who chase down rowdy descents and want a bike that's happy to pedal back to the top and do it again. It has a stout alloy frame and an upgraded Shimano XT drivetrain for smooth precise shifting. The 150mm Fox Rhythm fork makes easy work of rocks and roots while the Fox Float X shock keeps you in control. New in frame storage and adjustable geometry give you all the perks that come with the carbon model, but without the lofty price tag. You want a full suspension trail bike that prioritizes suspension and shifting performance over a more expensive carbon frame. A light and stiff alloy frame with 150mm FOX Rhythm fork with Float EVOL air spring and GRIP damper for small bump compliance, plus a FOX Performance Float X rear shock. A Shimano XT 12-speed drivetrain for snappy shifting, and tubeless-ready Bontrager wheels. Plus, new adjustable geometry that lets you take control of your setup. For the rider who doesn't want to be limited on the trail, Fuel EX 8 is ready to handle everything. Its progressive trail geometry is built to keep you charging, and upgraded components are they cherry on top. - This bike is built to take on the singletrack, with modern geometry that's evolved to handle the rough and rowdy - You'll get upgraded components where it matters most, with 12-speed XT shifting, and a rock-gobbling FOX Rhythm 36 fork - With the adjustable angle headset (angled cups sold separately) and Mino Link, you can choose from six different geometry configurations - We expanded our size range to ensure a better fit for all riders, and use the best-fitting wheels for each frame size: X-Small frames get 27.5" wheels, Small frames get to choose between 27.5" or 29", and sizes Medium and up get 29" wheels

Fuel EX 9.7 is an all-mountain ripper that rolls in with the best balance of performance and pocket-friendly components, without skimping on the good stuff. It features a lightweight carbon frame, plus a cherry-picked blend of Shimano SLX and XT components that balance price and ride quality, plus, the ultra-smooth handling of a FOX 150mm front and 140mm rear suspension. You're after the light weight and smooth ride of a carbon frame and want solid parts without the top-shelf price. A light and stiff full carbon frame, 150mm of travel from FOX's Rhythm 36 fork with Float EVOL air spring and GRIP damper for small bump compliance, plus a FOX Performance Float X rear shock. A perfect blend of Shimano SLX and XT components for reliable shifting and durability on the trail. Finally, you'll find adjustable geometry and in-frame storage for keeping your setup dialed just for you. Fuel EX 9.7 is an evolved trail bike for the rider who wants it all. Its lightweight carbon frame is lively and stiff, and spec'd with the perfect build thanks to a FOX suspension package and Shimano XT and SLX drivetrain for a full package deal that's build to charge. - You get the light and stiff feel of a carbon fiber frame, plus progressive trail geometry that's ready to handle it all - You'll find the right balance of price and performance with a cherry-picked blend of Shimano SLX and XT components - With the adjustable angle headset (angled cups sold separately) and Mino Link, you can choose from six different geometry configurations - Guided internal routing, universal derailleur hanger, improved hardware, and a threaded BB make maintenance a breeze Wheel size: - Sizes X-Small – Small: 27.5-inch - Sizes Small – X-Large: 29-inch

Fuel EX 9.8 is a hard-charging trail bike with a light and stiff carbon frame that's smooth, quiet, and holds its own when you pick a line. It's loaded with the latest tech like a wireless SRAM GX AXS drivetrain that's super clean looking and customizable. 150mm front and 140mm rear suspension keep you in control on the roughest trails and it's all topped off with carbon Bontrager wheels with a quick-engaging hub. You want a full suspension ride that can handle anything you throw its way. You want the vibration damping benefits of a carbon frame and wheels, rock-gobbling premium suspension, and appreciate when you can keep your setup clean and minimalist with wireless 12-speed shifting. A light and stiff carbon frame with a full FOX Performance suspension package that turns chunky rock gardens into smooth sailing. Carbon wheels that keep weight down while offering stiff and reliable tracking. Plus, the wireless shifting of SRAM GX AXS, and tubeless hoops and tires so you can spend less time fixing flats. Finally, you'll find adjustable geometry and in-frame storage for keeping your setup dialed just for you. Fuel EX 9.8 is the evolution of years of trail riding, with longer front geometry for taking on steep descents, and a steeper seat tube for hammering back up to do it again. Its carbon frame keeps things light, and SRAM GX AXS shifting takes things up a notch for those who want the latest tech. - Its lightweight carbon frame and progressive geometry are built to tackle steep and gnarly descents and punchy climbs alike - It comes with light and stiff carbon wheels that make quick work of technical terrain and keep you on your line, even when things get hairy - You get the latest technology in SRAM's workhorse GX groupset, with wireless AXS shifting - With the adjustable angle headset (angled cups sold separately) and Mino Link, you can choose from six different geometry configurations Wheel size: - Sizes X-Small – Small: 27.5-inch - Sizes Small – X-Large: 29-inch

Fuel EX 9.8 XT is a playful and capable trail bike that blends together cherry-picked components with a light full carbon frame for the best balance of price and performance. Decked out with 150mm of front and 140mm rear FOX Performance suspension package, you'll be ready to float through the chunder, while carbon wheels keep tracking precise through rowdy terrain. A Shimano XT drivetrain tops things off for precise shifting for power on descents and relief on long climbs. It's right for you if... You're chasing long flowy and technical descents, and want to pedal back to the top for more, lap after lap. You want the vibration damping benefits of a carbon frame and carbon wheels, plus upgraded suspension that smooths out the rough and rowdy. The tech you get A light and stiff carbon frame with a full FOX Performance suspension package that smooths out rowdy rock gardens and root latices. Plus, carbon wheels that keep your setup light, while a Shimano XT drivetrain for smooth shifting and brake modulation. Finally, you'll find adjustable geometry and in-frame storage for keeping your setup dialed just for you. The final word Fuel EX 9.8 is the culmination of years of trail riding and progression, with longer front end geometry for tackling steeper and hairier descents, and a steeper seat tube to keep you perched on climbs. It's equipped with the cherry-picked components you want, like upgraded suspension, carbon wheels, and a Shimano XT drivetrain. Why you'll love it - You'll get the light weight and vibration damping benefits of a full carbon frame, and geometry built to handle anything - It comes with light and stiff carbon wheels that make quick work of technical terrain and keep you on your line, even when things get hairy - With the adjustable angle headset (angled cups sold separately) and Mino Link, you can choose from six different geometry configurations - We expanded our size range to ensure a better fit for all riders, and use the best-fitting wheels for each frame size: XS frames get 27.5? wheels, S frames get to choose between 27.5? or 29?, and sizes M and up get 29? wheels - You get the precise shifting and brake modulation of a Shimano XT drivetrain, plus the simple reliability of a threaded bottom bracket

Fuel EX 9.8 XT is a playful and capable trail bike that blends together cherry-picked components with a light full carbon frame for the best balance of price and performance. Decked out with 150mm of front and 140mm rear FOX Performance suspension package, you'll be ready to float through the chunder, while carbon wheels keep tracking precise through rowdy terrain. A Shimano XT drivetrain tops things off for precise shifting for power on descents and relief on long climbs. Ex-Demo bikes will NOT be shipped. If you are interested in a former demo bike please visit us at the shop and take a closer look. All of our demo bikes are checked over thoroughly once they retire from the demo fleet. Bike in picture might not display the actual bike.

Slash 7 is a high-value all-mountain ripper that's built for shredding singletrack at full speed. It's got a stout aluminum frame and capable suspension package that can smash through gnarly, choppy descents like nobody's business. It's right for you if… You're an all-mountain rider who loves pinning steep descents and sketchy rock gardens. You want a bike that's born to plow through the roughest stuff at full tilt, is fully capable of racing enduro, and doesn't ring up at a bank-breaking price. The tech you get An aluminum frame built for harsh riding with a threaded bottom bracket, dual downtube guards, Knock Block 2.0, and 160mm of travel with a RockShox Select+ shock and 170mm Yari RC fork. Plus, a Shimano Deore/XT drivetrain, 4-piston brakes for confident descents, and Line Comp 30 wheels that are already completely tubeless ready, including sealant. The final word It may be the most affordable Slash in the lineup, but don't underestimate how fast it'll carry you down the mountain. You get a frame built for day after day of hard riding with a no-nonsense parts package that leaves enough cash in your pocket for enduro entry fees or a lift ticket to party laps. Why you'll love it: - It's equally at home between the tape and in the rugged wild-Slash excels at racing enduro, but it's ridiculously fun on gnarly trail rides, too - A sleek internal storage compartment gives you a versatile spot to stow tools and gear - We added a second down tube guard to better protect your frame from shuttle-related damage - New, removable Knock Block has a bigger steering angle to keep cables and hoses safe without sacrificing turning radius - Wider seat tube, wider dropper-the 34.9mm diameter post is stronger, more durable, and moves up and down faster

Slash 8 is an enduro mountain bike that rolls on fast 29er wheels and floats on plush RockShox suspension with SRAM's 12-speed GX Eagle handling drivetrain duties. An aluminum frame with fresh new tech and tough alloy wheels push this bike into the sweet spot for all-around rippers. It's right for you if... You want a big bike with big wheels to roll over big things and send big hits. You might enter some enduro races, but you mostly just want to rail sketchy descents faster than anyone else in your crew. The tech you get An aluminum frame built for harsh riding with a threaded bottom bracket, dual downtube guards, Knock Block 2.0, and 160mm of travel with a RockShox Super Deluxe Select+ shock for long descents and 170mm RockShox ZEB Select fork. Plus, a SRAM GX Eagle drivetrain with an extra-low 52-tooth gear, Code R 4-piston brakes, and completely tubeless Line Comp 30 wheels. The final word Slash 8 puts serious enduro performance within reach with smart choices on spec that won't empty your wallet. The aluminum frame, burly suspension, and 1x12 Eagle drivetrain makes for a ride that's equally at home on the race course and on a big, backwoods session.

Slash 9 GX AXS T-Type is an enduro mountain bike that gives you top performance in an alloy package. It's built on a high-pivot chassis that boosts traction for punchy climbs and keeps stability a priority when you point it straight down. A mixed setup with a 29-inch front and 27.5-inch rear wheel keeps handling playful. Plus, you get an upgraded 170mm/170mm RockShox suspension package that holds up to anything you can throw at it, all wrapped up with a wireless SRAM GX AXS transmission that keeps shifts on-point. - Its high-pivot suspension gives you insane control for hairy descents, while carefully tuned anti-squat and oversized pulleys make pedaling astonishingly efficient. - The long, 170mm/170mm front and rear travel is more than enough for stomping big jumps and cleaning rock gardens - It comes ready to roll with a mixed wheel setup that gives you a fast-rolling 29in front hoop and a stiff, yet nimble 27.5in rear wheel, and can be set up as a 29er for more speed. - You can tweak Slash for how and where you ride with Mino Link, adjustable leverage rate, and add an adjustable-angle headset (not included). - Internal storage gives you a spot to stash tools and snacks, and it's available on all models.

Slash 9.7 pairs fast-rolling 29er mountain bike wheels with long travel suspension to make one speed-hungry rig that's perfectly suited to both rowdy trail rides and enduro races. A full carbon frame, killer suspension package, and a solid parts spec means you're getting awesome performance at a ridiculous value, too. It's right for you if... You like ripping technical trails at warp speed and want a bike with insane descending prowess for the gnarliest trails and enduro races. You prioritize frame and suspension performance above all else, and want a durable drivetrain that won't break the bank. The tech you get A full OCLV Mountain Carbon frame with Mino Link adjustable geometry, a 170mm FOX Rhythm 36 Float EVOL fork with GRIP damper, and 160mm of rear travel with a FOX DPX2 shock that offers loads of adjustability and tuning options. Plus, a Shimano SLX/XT 1x12 drivetrain, 4-piston hydraulic brakes, and Line Comp 30 wheels with a 54-tooth Rapid Drive rear hub that are already completely tubeless ready, including sealant. The final word Slash 9.7 gives you heaps of speed and courage for a shorter stack of cash. You're getting a full carbon frame, a solid parts group, and proven long travel suspension for performance where you'll notice it most. Why you'll love it - You'll fade before the FOX DPX2 shock does—it's built to help you squeeze the most out of long, gnarly descents - New, removable Knock Block has a bigger steering angle to keep cables and hoses safe without sacrificing turning radius - A sleek internal storage compartment gives you a versatile spot to stow tools and gear - We added a second down tube guard to better protect your frame from shuttle-related damage - Wider seat tube, wider dropper—the 34.9mm diameter post is stronger, more durable, and moves up and down faster

Blackthorn Carbon GX Eagle hits a sweet spot of incredible pedaling efficiency and downhill prowess for a well-balanced platform that’s ready for all of your big trail outings. The stiff, durable carbon frame is designed around our Split Pivot suspension system, which offers excellent small-bump compliance yet pedals better than most other all-mountain bikes can. 140 mm rear and 160 mm front travel soak up drops, gaps, burly rock gardens, and all the other terrain you encounter. SRAM’s GX Eagle group equips you with a wide enough gear range to climb anything you put your legs to, and the four-piston brakes let you dial down speed quickly enough to hit the perfect line. Blackthorn Carbon GX Eagle is a dream rig, whether you’re sessioning jump lines or exploring rugged backcountry trails. Ex-Demo bikes will NOT be shipped. If you are interested in a former demo bike please visit us at the shop and take a closer look. All of our demo bikes are checked over thoroughly once they retire from the demo fleet.Picture does not display actual bike.

Blackthorn Carbon GX Eagle hits a sweet spot of incredible pedaling efficiency and downhill prowess for a well-balanced platform that’s ready for all of your big trail outings. The stiff, durable carbon frame is designed around our Split Pivot suspension system, which offers excellent small-bump compliance yet pedals better than most other all-mountain bikes can. 140 mm rear and 160 mm front travel soak up drops, gaps, burly rock gardens, and all the other terrain you encounter. SRAM’s GX Eagle group equips you with a wide enough gear range to climb anything you put your legs to, and the four-piston brakes let you dial down speed quickly enough to hit the perfect line. Blackthorn Carbon GX Eagle is a dream rig, whether you’re sessioning jump lines or exploring rugged backcountry trails. Ex-Demo bikes will NOT be shipped. If you are interested in a former demo bike please visit us at the shop and take a closer look. All of our demo bikes are checked over thoroughly once they retire from the demo fleet.

Modern geometry tailored for aggressive riding, ensuring that the Firebird remains nimble and responsive at all times, in all conditions. Modern geometry tailored for aggressive riding lets the Firebird rail at warp speed with battleship stability and laser precision. A relaxed head angle, long reach and generous wheelbase are the key ingredients of high-speed composure. Fast up, fast down. Fast. Every aspect of our long travel 29er is tailored toward the pursuit of unbridled velocity. Model pictured might not be exact same as in stock. Graphics, colors, and specifications are subject to change without prior notification.

Beyond All Mountain The sequel to the Switchblade story heralds a new era of all mountain riding, with more travel, unrivaled versatility and progressive geometry. It unleashes dominance over enduro inspired descents, generates speed, and delivers the finesse needed for power moves on technical climbs. With a masterfully designed new dw-link™ shock layout, riders can optimize suspension performance like never before. The all-new Switchblade cleans the impossible, threads the needle, and delivers the freedom to explore. From bike park flow trails to raw backcountry routes, the Switchblade amplifies every rider's skills and excels on any trail. - Ultra-light, size-specific optimized full Hollow Core Carbon frame featuring leading-edge carbon fiber materials and Pivot's proprietary molding technology for a lighter frame and higher stiffness to weight ratio - Ultra-adjustable custom tuned Fox DPX2 rear shock with all-new internals - Compatible with both 29, 27.5+" and 27.5+” rear/29” front (reverse mullet) wheel sizes without compromise thanks to the adjustable geometry - 142mm of supple-yet-efficient dw-link™ suspension - Large water bottle fits inside all size frames - Fits tires up to 29x2.6” or 27.5x2.8” wide - Full Fox Live Valve integration and build options - Progressive geometry with short seat tubes for long travel dropper posts. - Hassle-free, full-length, internal cable routing with Pivot’s easy to service and silent Cable Port System - Equipped with a 44mm offset 160mm-travel Fox 36 FIT Grip2 Factory and Performance Series forks - Flip-chip upper linkage mount for adjustable geometry in seconds *Image may not show actual build kit. Pricing and specifications subject to change without notice. COVID induced supply chain challenges may result in frequent parts substitutions.

Beyond All Mountain The sequel to the Switchblade story heralds a new era of all mountain riding, with more travel, unrivaled versatility and progressive geometry. It unleashes dominance over enduro inspired descents, generates speed, and delivers the finesse needed for power moves on technical climbs. With a masterfully designed new dw-link™ shock layout, riders can optimize suspension performance like never before. The all-new Switchblade cleans the impossible, threads the needle, and delivers the freedom to explore. From bike park flow trails to raw backcountry routes, the Switchblade amplifies every rider's skills and excels on any trail. - Ultra-light, size-specific optimized full Hollow Core Carbon frame featuring leading-edge carbon fiber materials and Pivot's proprietary molding technology for a lighter frame and higher stiffness to weight ratio - Ultra-adjustable custom tuned Fox DPX2 rear shock with all-new internals - Compatible with both 29, 27.5+" and 27.5+” rear/29” front (reverse mullet) wheel sizes without compromise thanks to the adjustable geometry - 142mm of supple-yet-efficient dw-link™ suspension - Large water bottle fits inside all size frames - Fits tires up to 29x2.6” or 27.5x2.8” wide - Full Fox Live Valve integration and build options - Progressive geometry with short seat tubes for long travel dropper posts. - Hassle-free, full-length, internal cable routing with Pivot’s easy to service and silent Cable Port System - Equipped with a 44mm offset 160mm-travel Fox 36 FIT Grip2 Factory and Performance Series forks - Flip-chip upper linkage mount for adjustable geometry in seconds *Image may not show actual build kit. Pricing and specifications subject to change without notice. COVID induced supply chain challenges may result in frequent parts substitutions.

EVERY RIDER, EVERY TRAIL The Norco Fluid can dive into corners. And carve sweeping turns. It's as happy mixing it up in the backwoods, as it is rolling local trails. It can elevate beginner riders to intermediate. And carry intermediates to expert. It can take your weekend hobby and turn it into a lifestyle. While so many bikes are made for a specific something or somebody, what the world needs is a bike built for every rider and every trail. That's the Norco Fluid. RIDER BENEFITS THREAD THE NEEDLE - Intuitive precision handling to pick the perfect line. - Engineered using the same Norco technology and process as our top-tier Trail bikes to give you the ride of your life no matter what path you follow. POTENTIAL FULFILLED - Top-tier design and features over-deliver as skills evolve. - 6061 aluminum frame gives experienced Trail riders what they need to ride their best and helps evolving riders develop new skills and preferences without limits. CUSTOM TUNED SUSPENSION - Sophisticated suspension components for full-platform performance and tunability. - Precision-engineered 130mm rear suspension features custom-tuned dampers co-developed with the shock manufacturers provides fully customized suspension setup and performance for every rider. ROOM TO MOVE - Long-travel droppers and generous standover get you through the rough stuff. - Long-travel, size-specific 34.9mm dropper posts and low-slung top tubes create lots of room to move, letting you roll confidently through challenging terrain and push your limits. PERFORMANCE FOR ALL - Refined design and expanded size range for accessible Trail performance. - Boutique-level fit & finish is available in 5 frame sizes, delivering superior Trail performance to riders between 5'1" and 6'7" with components selected to offer peak performance and durability. RIDE ALIGNED - Perfect fit, dialed handling and personalized setup in minutes. - The Ride Aligned Design System matches each Fluid FS to the human who rides it. - Rider-first geometry and suspension kinematics combine with custom fit and suspension tuning for personalized performance from day one.

EVERY RIDER, EVERY TRAIL The Norco Fluid can dive into corners. And carve sweeping turns. It's as happy mixing it up in the backwoods, as it is rolling local trails. It can elevate beginner riders to intermediate. And carry intermediates to expert. It can take your weekend hobby and turn it into a lifestyle. While so many bikes are made for a specific something or somebody, what the world needs is a bike built for every rider and every trail. That's the Norco Fluid. RIDER BENEFITS THREAD THE NEEDLE - Intuitive precision handling to pick the perfect line. - Engineered using the same Norco technology and process as our top-tier Trail bikes to give you the ride of your life no matter what path you follow. POTENTIAL FULFILLED - Top-tier design and features over-deliver as skills evolve. - 6061 aluminum frame gives experienced Trail riders what they need to ride their best and helps evolving riders develop new skills and preferences without limits. CUSTOM TUNED SUSPENSION - Sophisticated suspension components for full-platform performance and tunability. - Precision-engineered 130mm rear suspension features custom-tuned dampers co-developed with the shock manufacturers provides fully customized suspension setup and performance for every rider. ROOM TO MOVE - Long-travel droppers and generous standover get you through the rough stuff. - Long-travel, size-specific 34.9mm dropper posts and low-slung top tubes create lots of room to move, letting you roll confidently through challenging terrain and push your limits. PERFORMANCE FOR ALL - Refined design and expanded size range for accessible Trail performance. - Boutique-level fit & finish is available in 5 frame sizes, delivering superior Trail performance to riders between 5'1" and 6'7" with components selected to offer peak performance and durability. RIDE ALIGNED - Perfect fit, dialed handling and personalized setup in minutes. - The Ride Aligned Design System matches each Fluid FS to the human who rides it. - Rider-first geometry and suspension kinematics combine with custom fit and suspension tuning for personalized performance from day one.

EVERY RIDER, EVERY TRAIL The Norco Fluid can dive into corners. And carve sweeping turns. It's as happy mixing it up in the backwoods, as it is rolling local trails. It can elevate beginner riders to intermediate. And carry intermediates to expert. It can take your weekend hobby and turn it into a lifestyle. While so many bikes are made for a specific something or somebody, what the world needs is a bike built for every rider and every trail. That's the Norco Fluid. RIDER BENEFITS THREAD THE NEEDLE - Intuitive precision handling to pick the perfect line. - Engineered using the same Norco technology and process as our top-tier Trail bikes to give you the ride of your life no matter what path you follow. POTENTIAL FULFILLED - Top-tier design and features over-deliver as skills evolve. - 6061 aluminum frame gives experienced Trail riders what they need to ride their best and helps evolving riders develop new skills and preferences without limits. CUSTOM TUNED SUSPENSION - Sophisticated suspension components for full-platform performance and tunability. - Precision-engineered 130mm rear suspension features custom-tuned dampers co-developed with the shock manufacturers provides fully customized suspension setup and performance for every rider. ROOM TO MOVE - Long-travel droppers and generous standover get you through the rough stuff. - Long-travel, size-specific 34.9mm dropper posts and low-slung top tubes create lots of room to move, letting you roll confidently through challenging terrain and push your limits. PERFORMANCE FOR ALL - Refined design and expanded size range for accessible Trail performance. - Boutique-level fit & finish is available in 5 frame sizes, delivering superior Trail performance to riders between 5'1" and 6'7" with components selected to offer peak performance and durability. RIDE ALIGNED - Perfect fit, dialed handling and personalized setup in minutes. - The Ride Aligned Design System matches each Fluid FS to the human who rides it. - Rider-first geometry and suspension kinematics combine with custom fit and suspension tuning for personalized performance from day one.

Lighten Up Everything Fluid FS, Now in Carbon Upping the ante on everybody's favorite Trail rig, the Fluid FS Carbon features a 600g lighter main triangle with all the strength and fine-tuned potential that experienced or evolving riders need. Right now, and down the trail, too. - Fluid FS Carbon - Intended Use: Trail - Frame Material: Carbon Main, 6061 Alu Stays - Frame / Wheel Size: S, M, L, XL / 29" - Suspension Travel – F: 140mm R: 130mm - Suspension Platform: Horst Link - Tire Size: 2.35" – 2.6" Additional Features - Ride-Aligned Design System - Long Travel Dropper Posts (Up To 200mm) - Low Standover - Custom Tuned Rear Shock - Integrated Accessory Mount Hero-Thread the Needle Intuitive, precision handling to pick the perfect line. - Fluid's geometry, suspension kinematics and precision setup have achieved near-legendary status – so why mess with a success? Fluid Carbon delivers the goods on all types of trails with a little less junk in the trunk. Hero-Pushing the Envelope Design & features that'll continue to impress as skills progress. - Refining the ride and dropping 600 grams from a Trail frame benefits everyone – but only if it's up to the task. The Fluid Carbon aced every test we subjected it to in the lab, and on the trail. Hero-Custom Tuned Suspension Sophisticated suspension components for precision performance. - Precision-engineered 130mm rear suspension features custom-tuned damping co-developed with shock manufacturers to provide fully customized suspension setup and performance. Hero-Room to Move Long-travel droppers and generous standover get you through the rough stuff. - Long-travel, size-specific 34.9mm dropper posts, and low-slung top tubes create lots of room to move, letting you roll confidently through challenging terrain. Hero-You Ask, Fluid Answers Refined design for ultimate Trail performance. - With balanced, progressive geometry, kinematics, and superior pedal efficiency, Fluid FS Carbon tackles technical terrain with confidence, and attacks high-speed pedaling sections with a big ol' grin. Hero-Ride Aligned Perfect fit, dialed handling, and personalized setup in minutes. - The Ride Aligned Design System matches each Fluid FS Carbon to the human who rides it. Rider-first geometry and suspension kinematics are precision tuned in minutes with the Ride Aligned Bike Setup Guide.

The Optic C1 is an aggressive short-travel sled that rips on descents and can get back to the top without a gondola. The precision suspension kinematics and custom DH spec shock creates 125mm of rear travel, matched with a gravity-eating 140mm fork for the control you need to keep your mind on the trail ahead. Ex-Demo bikes will NOT be shipped. If you are interested in a former demo bike please visit us at the shop and take a closer look. All of our demo bikes are checked over thoroughly once they retire from the demo fleet. Picture does not display actual bike.

The Optic 2 SRAM is an aggressive short-travel sled that rips on descents and can get back to the top without a gondola. The Optic C2 SRAM sharpens your view on high speed trails. The precision suspension kinematics and custom DH spec shock creates 125mm of rear travel, matched with a gravity-eating 140mm fork for the control you need to keep your mind on the trail ahead. Reason's It's Rad - Fast never felt this fun. - Designed to work so you can play. - Components selected with speed on the brain. - Matching each Optic to the human who rides it.

The Optic C2 Shimano is an aggressive short-travel sled that rips on descents and can get back to the top without a gondola. The Optic C2 Shimano sharpens your view on high speed trails. The precision suspension kinematics and custom DH spec shock creates 125mm of rear travel, matched with a gravity-eating 140mm fork for the control you need to keep your mind on the trail ahead. Reasons It's Rad: - Fast never felt this fun. - Designed to work so you can play. - Components selected with speed on the brain. - Matching each Optic to the human who rides it.

The Optic C3 is an aggressive short-travel sled that rips on descents and can get back to the top without a gondola. The Optic C3 sharpens your view on high speed trails. The precision suspension kinematics and custom DH spec shock creates 125mm of rear travel, matched with a gravity-eating 140mm fork for the control you need to keep your mind on the trail ahead. Reasons It's Rad: - Fast never felt this fun. - Designed to work so you can play. - Components selected with speed on the brain. - Matching each Optic to the human who rides it.